As Digg was sold to Betaworks last week for a paltry $500,000 despite once being valued at $164 million, the site's collapse was being cited as a cautionary tale for other social media now riding high.
A column in?Techradar?urges Twitter not to do a Digg. It tracks the journey of Digg and how it made an impact that could "knock any site off the Internet."
Digg's latest redesign, with version 4 being the last major change, appears to have alienated users and sent them elsewhere.
On the other hand, the strategy adopted by Reddit, Digg's direct competitor, seems to have paid off. The site opted for tweaks that enhanced its user experience rather than a wholesale overhaul.
Digg also refused to heed warning calls from Diggers against constant redesigns. The nearly $40 million it received in venture funding, according to The Washington Post,?did not yield the payoffs sought by investors, and Facebook and Twitter overshadowed Digg despite the latter's redesigns to add more social and personalization features.
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The major lessons cited for Facebook and Twitter from the Digg debacle include constant communication with the user community, focusing efforts on one aspect that works for the website and according importance to user experience.
A?Forbes report?cites how it is crucial to listen to users and maintain consistency in operations that allow networks to sustain themselves and retain followers.
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