The loss of a family member can be devastating, both emotionally and financially. Although nothing can ease the emotional impact, life insurance can help ease the financial impact after tragedy strikes.
That is the message that millions of industry professionals will be delivering to families in communities across the country during Life Insurance Awareness Month (LIAM) this September. This annual event is sponsored by LIFE, the Life and Health Foundation for Education, and strongly supported by the American Council of Life Insurers (ACLI).
?Life insurance provides the peace of mind that comes with knowing that if tragedy strikes, family members will have the financial resources they need to ensure their lives and dreams stay on track,? said ACLI President and CEO Dirk Kempthorne in a September 7 letter to members of Congress about LIAM.
But the value of life insurance goes beyond financial protection in these unsettled economic times. Life insurance can build savings that grow as part of the financial protection it provides. These are savings that a family can use to see themselves through financial difficulties or help fund a comfortable retirement. In fact, life insurance and annuity products represent 20 percent of Americans? long-term savings.
Moreover, life insurance companies contribute positively to the nation?s economy. As the single largest source of bond financing for American businesses, life insurers are a major driver of the nation?s economic engine.
?Life insurance is a significant source of financial security to families,? said Kempthorne in his letter to Congress. ?Sometimes overlooked is the fact that life insurance companies are a significant source of long-term investments in communities across the nation. These investments spur business development and most importantly in this climate?jobs.?
During the month of September, ACLI will feature the Life Insurance Awareness Month logo on its website, www.acli.com, with links to information and personal stories that illustrate the crucial difference life insurance has made in the lives of American families. ACLI also will run ads on the importance of life insurance in The Hill, Roll Call, Politico and the Washington Post Express throughout the month.
Source: http://lifeinsurancehealth.net/acli-strongly-supports-life-insurance-awareness-month/
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